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Thinking Small for A ‘Beauty-Full’ Holiday

Read what NPD has to say about fragrance minis, skin care masks and holiday sales.

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By: Christine Esposito

Editor-in-Chief

According to The NPD Group, this holiday will see opening price point items making an unexpected, but potentially significant impact on the shopping season. As potential stocking stuffers, the little things – eyeliners, facial skincare masks, fragrance minis, etc. – will offer the great variety consumers crave, but at an affordable price, and will ultimately help drive holiday sales. “The smaller items that don’t generally get the big headlines, will have a big impact on the market this h...

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